×
2 427
Fashion Jobs
AESOP
Retail Consultant | Fixed-Term | Part-Time | Brighton
Permanent · Brighton
PRETTYLITTLETHING
Senior Affiliate Marketing Executive
Permanent · MANCHESTER
BOOHOO
Ecommerce Trading Executive
Permanent · MANCHESTER
ESTEE LAUDER
Clinique - Consultant - Brown Thomas, Dublin - 15 Hours - Part-Time, Permanent
Permanent · Dublin
SHISEIDO
Nars Account Manager - Harvey Nichols London (37.5 Hours)
Permanent · London
ESTEE LAUDER
Clinique - Consultant - m&s Newcastle - 15 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTEE LAUDER
jo Malone London - Marketing And Consumer Engagement Director
Permanent · London
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
Translated by
Nicola Mira
Published
Feb 15, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

New Era drops new collaborations with Claudie Pierlot, French Rugby Federation

Translated by
Nicola Mira
Published
Feb 15, 2022

US hat brand New Era, well-versed in collaborations having teamed up with numerous brands and sport clubs the world over, has launched two new partnerships in France. They are quite different in register, and follow in the wake of a mini-collection created by New Era with the Louvre Museum last December. With the first collaboration, New Era opted for a solid fashion positioning, joining forces with womenswear label Claudie Pierlot, while the second partnership deal, with the French Rugby Federation (FFR), is designed to boost the brand’s standing in the sport sector.


Stills for the Claudie Pierlot x New Era collection, lensed by photographer duo Andoni+Arantxa - Claudie Pierlot


The alliance with New Era will enable Claudie Pierlot, the elegant Parisian label owned by the SMCP group, to acquire a streetwear aura, thanks to a mini-collection featuring hats, sweatshirts and t-shirts in a palette of burgundy, lilac and navy that will be commercialised from February 16. The logo embroidered on the products features Claudie Pierlot’s initials, ‘CP’, in a nod to the US brand’s iconic ‘NY’ logo. “Are you ready to (re)discover Claudie?” asks the Parisian label to its customers, hoping to surprise them with this new venture.


A visual of the New Era line designed for the French Rugby Federation - DR


Heading for the rugby pitch, New Era has designed for FFR a capsule collection consisting of three hats and two beanies, all in the colours of the French national team. Other models will follow in the course of the year. The French cockerel, and the national colours of red, white and blue, are emblazoned on the collection’s models, priced between €22 and €33.

New Era was founded in Buffalo, New York, in 1920. It manages a portfolio of over 500 licenses in the sport, music and leisure sectors, in addition to its own collections, which have expanded to include ready-to-wear and accessories.

Copyright © 2022 FashionNetwork.com All rights reserved.