New Dunhill campaign focuses on brand's reborn strategic vision

By

Sandra Halliday

Published
Mar 8, 2023

Richemont’s Dunhill brand has launched its latest campaign and it’s a significant one as it’s the first to showcase the new strategic vision of the label.

It focuses on Dunhill’s “timeless elegance and uncompromising dedication to craft” and is all about the precision, detail and care woven into its formal tailoring.

Shot by Brett Lloyd, it’s built around George Barnett, Armando Cabral and Joseph Norris who “exemplify the Dunhill man of today - confident in their taste and style”.

The company also said it’s a “celebration of British elegance and masculinity”.

It was photographed in a “grand Georgian residence in London” so there’s a also a strong feeling of continuity with previous London-set Dunhill campaigns. The company said this is a “fitting tribute to English style; detail, craftsmanship and timelessness are reflected in an intimate series of portraits”.

Icons of modernist industrial design complement the period characteristics of the property, “creating a distinctly British space that mirrors both the tradition and innovation” intrinsic to Dunhill.

The pieces featured include “sophisticated eveningwear and elevated suiting [that] reinforce the exacting standards of the House - uncompromising in fabrication, fit, and functionality”.

Meanwhile, a “culmination of 130 years of leather expertise, the versatile 1893 Harness tote heroes this new accessory family, inspired by the bridle-making legacy of founder Alfred Dunhill”.