Feb 3, 2017
New Look to open menswear store in Birmingham's Bullring
Feb 3, 2017
New Look is to open a menswear store next month in Birmingham’s Bullring shopping centre. It will be its first dedicated men’s store in the centre and comes as the company rolls out its men’s concept to more key locations.
Located on the upper level of the mall, it is well situated, close to the Zara Man and Topman stores. And it is next door to another newcomer, Smashbox. The cosmetics store opens there on February 17.
The New Look shop replaces a Miss Selfridge store that previously occupied the unit. That brand maintains a presence in the mall via its concession in Debenhams.
Menswear has become a key growth category for New Look and its standalones have proved to be strong sales drivers. In November, the company opened a 1,600 sq ft men’s store in Nottingham’s Intu Victoria Centre and it has added men’s stores in Shrewsbury, Exeter, Maidstone, and Derby.
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