Net-A-Porter in Jimmy Choo red carpet capsule collaboration
As exclusive collaborations become more and more important to luxury e-tailers at a time when consumers can access every product from anywhere in the world, Net-A-Porter and Jimmy Choo said Monday that they’ve collaborated for the first time. They’ve created a capsule collection of 13 exclusive "red carpet styles” made up of 10 shoes and three bags.
The luxury e-tailer said the collection “takes the idea of red carpet dressing, reimagined for the Net-A-Porter customer and made up of sophisticated yet playful styles that set the tone with signature designs realised in chantilly lace, satin and suede. A touch of iconic sparkle is added with crystals, bows and feathers lending a decadent finish.”
Positioning it as a ‘red carpet’ collection is a canny move for the Jimmy Choo brand that rose to prominence on the back of its red carpet associations and has cleverly exploited its appearances on famous feet at key events like the Oscars since it was founded in 1996. Now owned by Capri Holdings, it continues to benefit from the aura created around its celebrity fanbase.
Elizabeth von der Goltz, Global Buying Director for the e-tailer, said the Sandra Choi-designed collection “was inspired by the confidence and glamour leading ladies exude when walking the red carpet, mixed with the idea of fantasy. Each style has a femininity, seductiveness and the finesse of couture. The shoes are highlighted with lace, diamanté and exaggerated bows for added glamour but just enough to complement an outfit and not take over.”
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