Need Supply launches 'Need' in house brand

By

Obi Anyanwu

Published
May 31, 2016

Richmond, Virginia-based fashion retailer Need Supply celebrates 20 years in business this year, and to commemorate the milestone, the clothing and lifestyle store has launched Need, its first-ever in-house brand of men’s and women’s apparel.

 
Need is inspired and motivated by the photographers, authors and other creative individuals the Need design team is in touch with. The collection was designed and crafted in Los Angeles and consists of rip crew neck and mock neck t-shirts, denim jeans, chinos, oxford shirts, wide leg trousers and sweatshirts made with Japanese cotton, twills and jerseys.
 
“We want people to feel good wearing our clothes,” said Creative Director Gabriel Ricioppo. “That excitement to wear something you really like has always motivated me, and we want to share that with our friends and customers.”
 
Need is available now at the Need Supply Richmond and Shibuya stores as well as on the Need Supply website, with international shipment available. Prices range from $65 to $236.