Napapijri launches capsule using Libery fabrics
Italian outwear brand Napapijri has launched its latest capsule collection and accompanying campaign that features Liberty fabrics. The collaboration represents a “re-imagined exploration and travel” through two textile designs exclusively drawn from the Liberty fabric archive.
Napapijri, a brand “with a sort-of-Finnish name and a Norwegian flag as its logo” sees the collaboration as celebrating “the out there… as a space for creative freedom and exploration”.
The designs feature magnified wildflowers for women, and a tartan pattern for men, transferring “a touch of British countryside aesthetic to the hyper-modernity and functionality of the Northfarer anorak”.
Meanwhile, the campaign conveys the capsule’s “unique feel and its connection to British imagination via Liberty Fabrics’ dream-like prints”.
Shot by London-based photographer Louis Bever, this becomes his third campaign for Napapijri. He joins with director Louis Lincoln, “to produce a playful take on British country-living’s visual tropes. From manors to scones, from footballs to picnics, through their unique perspective, they frame a series of conversations with three guests from different walks of life, each providing their own take on the meaning of being ‘out there’.”
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