×
2 487
Fashion Jobs
PRETTYLITTLETHING
Senior Affiliate Marketing Executive
Permanent · MANCHESTER
BOOHOO
Ecommerce Trading Executive
Permanent · MANCHESTER
ESTEE LAUDER
Clinique - Consultant - Brown Thomas, Dublin - 15 Hours - Part-Time, Permanent
Permanent · Dublin
SHISEIDO
Nars Account Manager - Harvey Nichols London (37.5 Hours)
Permanent · London
ESTEE LAUDER
Clinique - Consultant - m&s Newcastle - 15 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTEE LAUDER
jo Malone London - Marketing And Consumer Engagement Director
Permanent · London
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buying Admin Assistant
Permanent · MANCHESTER
Translated by
Nicola Mira
Published
Sep 25, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Na-Kd to launch beauty line as it expands physical retail presence in France

Translated by
Nicola Mira
Published
Sep 25, 2019

Na-Kd is broadening its footprint. The Swedish ready-to-wear online and physical retailer founded in 2015 by Jarno Vanhatapio is about to launch its first beauty line. It will be available online from December, and will include all the products necessary to create a perfect look. 
 

Na-Kd recently opened a retail corner at Parisian department store Citadium - Na-Kd


Na-Kd, which distributes labels like Calvin Klein and Tommy Hilfiger alongside its own eponymous brand, established a first physical retail presence in France in 2018 via the wholesale channel, and before inaugurating its first monobrand store last April, in Marseilles.

More recently, it opened a permanent 30 m2 concession at Parisian street and sportswear department store Citadium, where it previously operated a pop-up store. Fellow French department store, Galeries Lafayette, also distributes Na-Kd, available at the multibrand sections of the majority of the group’s branches outside Paris.

Na-Kd is consolidating its position with multibrand retailers across France, through the efforts of its agent Philippe Atlani. In four months, it increased from 70 to 150 clients, and it is set to continue to grow steadily as, for the first time since its inception, it recently exhibited at the Who’s Next trade show in Paris, seeking to extend its potential clientèle.

Born as an online-only brand, Na-Kd is currently available at nearly 1,500 multibrand retailers worldwide, which it supplies through a dedicated B2B site for faster delivery times. Through the site, Na-Kd notably sells a series of essentials in the lingerie and denim categories.
 
In January 2018, Vanhatapio carried out a third funding round worth €37 million, notably with the Partech Ventures investment fund.

As of the end of 2018, Na-Kd’s site sold and delivered products across 125 countries, generating a revenue of €78 million. The 2019 financial year is forecast to be successful, and last July Vanhatapio said he was happy “to see a significant increase in [Na-Kd’s] performance indicators, with some of the key ones posting remarkable improvements.”

Copyright © 2022 FashionNetwork.com All rights reserved.