×
6 045
Fashion Jobs
TJX EUROPE
tk Maxx Loss Prevention Officer Full Time Staines
Permanent · Staines-upon-Thames
STELLA MCCARTNEY
Global Marketing Director
Permanent · LONDON
GAME
Ecommerce Merchandiser
Permanent · BASINGSTOKE
SPORTS DIRECT
Retail Front of House Operations Supervisor
Permanent · WEMBLEY
PATAGONIA
Dealer Service Operations Specialist (F/M/D)
Permanent · MANCHESTER
PRETTYLITTLETHING
Senior Product Owner
Permanent · MANCHESTER
PRIMARK
Stockroom Retail Assistant
Permanent · WATFORD
PRIMARK
Wms Project Manager
Permanent · ISLIP
PRIMARK
Engineering Manager, Digital
Permanent · READING
ESTÉE LAUDER
Clinique - Consultant - Marks & Spencer - 8 Hours
Permanent · Glasgow
ESTÉE LAUDER
Clinique - Consultant - Boots - 18,5hrs
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Browns - 10hrs
Permanent · Beverley
ESTÉE LAUDER
Clinique - Consultant - Boots - 18hrs
Permanent · Glasgow
BOOHOO
Senior Buyer
Permanent · MANCHESTER
ESTÉE LAUDER
Clinique - Consultant - Marks & Spencer - 11hrs
Permanent · Aberdeen
HOMESENSE
Loss Prevention Officer - Full Time tk Maxx & Homesense Maidstone
Permanent · Maidstone
WAITROSE
Customer Delivery Driver- Coulsdon Customer Fulfilment Centre
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · LONDON
LEVI'S
Digital Marketing Manager
Permanent · London
DR. MARTENS
Employee Relations Manager UK & eu
Permanent · LONDON
NEXT
Stock Coordinator - Lincoln Valentine Retail Park
Permanent ·
HARVEY NICHOLS
Facilities Manager
Permanent · LEEDS
Ads
Translated by
Barbara Santamaria
Published
Dec 11, 2019
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Mytheresa to launch menswear with 120 brands

Translated by
Barbara Santamaria
Published
Dec 11, 2019

Luxury retailer Mytheresa is set to expand its offering with the launch of menswear on 27 January. The men’s category is launching with 120 brands, including Prada, Gucci, Loewe, Bottega Veneta, Valentino, Saint Laurent, Balenciaga, Maison Margiela, Loro Piana and Brunello Cucinelli.


Mytheresa.com


A handful of brands will be available only in menswear, such as Bode, Caruso, Craig Green, Ermenegildo Zegna, Lanvin, Lemaire, Ralph Lauren Purple Label, Rochas, Santoni and Wales Bonner.

The selection of labels targets a modern, affluent and fashion-conscious man with a highly curated assortment reflecting the latest trend in men’s fashion.

The Mytheresa website, as well as the app, will feature a new dedicated section with different photography, typography and colour theme.

The launch campaign puts the spotlight on “real-life professional men” including a doctor, a drummer, an actor, a pro surfer, a chef, a maître d' and a gardener; shot by Michael Bailey Gates.

The content was developed at a new 2,000 sq mt creative studio in Milan, opened by the luxury retailer to focus exclusively on menswear.

Several capsule collections and collaborations will celebrate the debut of men’s fashion on the e-commerce platform. These will be promoted through dedicated digital campaigns and other marketing activities.

During Paris Fashion Week and Milan Fashion Week, Mytheresa will run out-of-home campaigns and host dedicated menswear events.

“Launching menswear on Mytheresa is a truly exciting and significant evolution for our business. We will apply our very successful DNA of curation, shopping efficiency and creative content to menswear at a moment when the market is undergoing a clear
change. We believe our offer of a more elevated interpretation of menswear in a post-streetwear era will make Mytheresa the luxury fashion shopping destination of choice regardless of gender,” said CEO Michael Kliger.

Copyright © 2023 FashionNetwork.com All rights reserved.