Make Up For Ever is fusing the world of makeup with the music industry for its new "Ultra HD" campaign.

The beauty brand has joined forces with five "unfiltered" budding recording artists to celebrate the expansion of its Ultra HD collection, with each act paired with their own influential makeup artist.

The beautiful musical duos include the DNCE guitarist Jinjoo with Korean beauty expert Taeyun Park, Bayli and Kaya Nico (of rock band The Skins) with LA makeup artist Lottie, and Scandinavian popstar Dagny with Swedish beauty influencer Linda Hallberg. Lea Makhoul, a rising pop star from the Middle East, and Lebanese makeup star Bouba, complete the lineup. Videos posted to the brand's Instagram page show the musicians sporting radically different beauty looks created with the help of the makeup experts and the new line of products.

Ads

The campaign heralds the launch of three new 4K-compatible Ultra HD products focused on creating a flawless "unfiltered" complexion. The trio includes "Ultra HD Underpainting," designed to correct imperfections, "Ultra HD Perfector" for glowing skin, and "Ultra HD Soft Light," a liquid highlighter. The products are set to go on sale on March 2.

Make Up For Ever has a habit of teaming up with musical talent -- the brand has previously worked with British singer-songwriter Jessie J, Swedish duo Icona Pop and British singer Charli XCX.