×
2 004
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis- 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Demand Planner - The Estée Lauder Companies
Permanent · London
SHISEIDO
Bareminerals Account Manager - Boots, Edinburgh Gyle (30 Hours)
Permanent · Edinburgh
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols Manchester (37.5 Hours)
Permanent · Stretford
SHISEIDO
Bareminerals - Account Manager (30 Hours)
Permanent · Edinburgh
V. F. CORPORATION
Manager, Strategic Accounts - Dickies Emea
Permanent · LONDON
VANS
Credit Controller - Spanish Speaking - Vans
Permanent · CALVERTON
VF INTERNATIONAL
Multilingual Credit Controller - Key Accounts (English Plus Any European Language)
Permanent · CALVERTON
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Location - 15Hours / 3 Days - Part-Time, Permanent
Permanent · Exeter
ESTÉE LAUDER
Clinique - Consultant - Sutton Coldfield, Beatties - 15 Hours - Part-Time, Permanent
Permanent · The Royal Town of Sutton Coldfield
ESTÉE LAUDER
Clinique - Consultant - Leicester, Boots - Fosse Park - 15 Hours - Part-Time, Permanent
Permanent · Leicester
YVES SAINT LAURENT UK LIMITED
Saint Laurent HR Manager UK, Ireland & Netherlands
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Hof Bluewater (35 Hours)
Permanent · Dartford
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols, Edinburgh
Permanent · Edinburgh
ESTÉE LAUDER
Origins - Online Trading Manager - Brand Site
Permanent · London
ESTÉE LAUDER
Multi Brand - Multi Brand Business Manager - House of Fraser, Rushden Lakes - 37.5 Hours - Full-Time - Permanent
Permanent · Rushden
ESTÉE LAUDER
Clinique - Consultant - Fenwick, Newcastle - 36 Hours - Full Time - Permanent
Permanent · Newcastle upon Tyne
ESTÉE LAUDER
Clinique - Consultant - Leeds, Trinity - Boots - 26 Hours - Part-Time, Permanent
Permanent · Leeds
ESTÉE LAUDER
Clinique - Consultant - Halifax, Harveys - 15 Hours - Part-Time, Permanent
Permanent · Halifax
ESTÉE LAUDER
Aveda - Account Manager - House of Fraser-White City, London - 30 Hours - Full Time, Permanent
Permanent · London
FOREO
E-Key Account Manager
Permanent · London
FOREO
Marketing Manager
Permanent · London
Advertisements
Published
Nov 19, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Mulberry lights up stores for Christmas, smart vending machine takes UK tour

Published
Nov 19, 2018

Luxury retailer Mulberry continued to play up both its technology and its experience focus in its still-new Regent Street flagship at the weekend with the company having unveiled a pop-up smart vending machine in-store.


Mulberry



The machine was designed to encourage customers to play for prizes as part of the brand’s overall #MulberryLights campaign that has seen it projecting techno-based Christmas lights onto surfaces in central London as well as transforming the store itself.

Mulberry has become known for its quirky and often humorous approach to Christmas season marketing with a series of storytelling campaigns that have occasionally courted controversy.

But it hasn’t previously focused too much on the impact of technology on its retail experience, nor on the experience itself.

But this time it’s celebrating how light, colour and different shapes can combine to create a very British Christmas experience via the Lights theme and is aiming to directly engage consumers via the vending machine. And it won’t only be London that gets to take part.

It was in Regent Street at the weekend, as mentioned, and will be in Leeds from November 22-25, then Manchester from November 26-28 and Edinburgh from November 29 to December 2.


Mulberry



The company will also repeat the experience, which was was produced by TheCurrent, in New York next month.

The smart vending machine offers the fun of taking part in-store but also the option for consumers to share the fun via social media and for the company itself to capture some data.

In-store, consumers can get instant access to prizes by sharing their own images inspired by lights using the #MulberryLights hashtag. The vending machine can verify that an image has been shared via Instagram or Twitter. It then invites the shopper to take part in a bespoke game that could result in a daily top prize of a £1,000 gift card, as well as other less valuable prizes. There’s also a further competition that could win the consumer £5,000.

Copyright © 2021 FashionNetwork.com All rights reserved.