×
2 487
Fashion Jobs
PRETTYLITTLETHING
Senior Affiliate Marketing Executive
Permanent · MANCHESTER
BOOHOO
Ecommerce Trading Executive
Permanent · MANCHESTER
ESTEE LAUDER
Clinique - Consultant - Brown Thomas, Dublin - 15 Hours - Part-Time, Permanent
Permanent · Dublin
SHISEIDO
Nars Account Manager - Harvey Nichols London (37.5 Hours)
Permanent · London
ESTEE LAUDER
Clinique - Consultant - m&s Newcastle - 15 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTEE LAUDER
jo Malone London - Marketing And Consumer Engagement Director
Permanent · London
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buying Admin Assistant
Permanent · MANCHESTER
Published
Jun 12, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Mulberry bases new marketing campaign on British pub culture

Published
Jun 12, 2019

Mulberry has been trying to accelerate its international growth by hosting runway presentations in cities like Seoul and Paris, but its latest campaign confirms it is still very much a quintessentially British label.


Mulberry


Concentrating on the most beloved of British institutions, the pub, the marketing initiative will see the luxury brand led by creative director Johnny Coca host a series of public gigs at three London locations this summer.

The campaign aims to celebrate “the sense of community, democracy and general joviality” found at British pubs, Mulberry said. British heritage has become an increasingly important factor for the brand in recent years, with international tourists making up 40% of its customers.  

The ‘My Local’ initiative launched this week with a traditional pub quiz hosted by George Lamb at Notting Hill’s The Cock & Bottle. The evening, attended by musician Carl Barat, actress Sai Bennett, and artist Christabel MacGreevy, opened with a live performance from soul songstress Celeste and included DJ sets from Qendresa and Disco Smack’s Josh Quinton.

Mulberry supplied the drinks and snacks, from sausage rolls to miniature fish and chips and scotch eggs.

The campaign will continue on 25 June at The Betsey Trotwood in Farringdon, with further events planned on 9 July at the Sebright Arms in Cambridge Heath and on 23 July at the Prince of Peckham. They are all open to the public free of charge.

Copyright © 2022 FashionNetwork.com All rights reserved.