The 96th Pitti Immagine Uomo, a major menswear tradeshow which runs from June 11 to 14 in Florence, will be attended by the MSGM label in celebration of its first ten years. A special runway show will be organized at this hotspot for menswear trends to present the brand's Spring-Summer 2020 collection.

Created in 2009 by Massimo Giorgetti, the MSGM label is this year celebrating its first decade of success with a runway show to be held at Pitti Uomo, the international biannual trade show for menswear brands. The fashion house will be the Pitti Special Anniversary guest at the event.

"I am very happy to be returning to Pitti Immagine with the MSGM Men's Collection that we officially presented in 2013 with an event held in Florence. It was the first time an international audience was introduced to MSGM, and today it is very important for me to once again be the guest of this event and this city with the first of our activities to celebrate 10 years of the brand," says Massimo Giorgetti, the label's designer and founder.

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The MSGM Spring-Summer 2020 collection will be revealed on June 13 in Florence at an as yet undisclosed location.