MSGM: Massimo Giorgetti, newly blonde, strikes a home run
This spring, Giorgetti’s contract as designer of Pucci was not extended, following a somewhat bizarre women’s ready-to-wear show in February. Giorgetti’s decision to hire currently hot stylist Lotta Volkova – famed worked working with Demna Gvasalia of Vetements and Balenciaga – led to a collection full of exaggerated shapes, which appeared to having little to do with a resort label like Pucci. It also proved to be a bridge too far for the Florentine brand, owned by corporate luxury giant LVMH.
However, back home at his own house, Giorgetti was totally in his own groove; opening with bold stenciled graphics – with his MSGM logo in 50-centimeter high prints covering sweatpants, rapper shorts and jerkins. He showed neat khaki cotton summer suits, finished hand-painted tropical flowers; and photo-shopped the same ideas into a quintet of fantastic wafer nylon jerkins and raincoats. Talk about making a splash in a summer shower. His knits had the hot summer colors and rough finish of Mexico.
“West Coast, Flower Power a little bit of Pacific Ocean and then ending up in Mexico,” said an enthusiastic Giorgetti, looking lean and athletic – and boasting a newly frosted blond hairstyle - after he took a trot around the catwalk on via Piranesi.
Turns out giving up a nighttime job can free up the mind. As this show proved.
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