Mr Porter's Mr P own-label launches eco knitwear
Mr P, the own-label brand from online menswear retailer Mr Porter, has expanded its knitwear offer while promoting its sustainability credentials.
Underpinning its commitment to “designing for circularity and sustainability”, the retailer has launched a 36-piece “carefully crafted” line made from surplus yarns, recycled and organic materials.
Key elements of this new collection include using surplus yarns, recycled and organic materials “to produce the exquisitely crafted pieces” while collaborating with artisanal processes with knitters, spinners and finishers from the Marche region of Italy, and returning end of life product into a new creation.
The collection will feature irregular colour waves, reverse stitches, brushed finishes and rolled hems, dropped shoulders, considered proportions, contemporary silhouettes, and discoverable detailing from laid on seams and external linking.
The collection comprises knitted coats, sweaters, roll-necks, shirts, T-shirts and a hoodie, in a palette of warm browns, greys, pinks, camels and navy shades, “fashioning iconic and contemporary silhouettes”.
“Echoing Mr P’s dedication to timelessness and uncompromising quality, the beautifully woven pieces are crafted from a mixture of surplus yarn, recycled cashmere, organic cotton and certified (cruelty-free) wool”, it said.
It added: “Mr P’s commitment to craftsmanship, timeless style, quality and innovation continues to drive the brand forward. This product expansion is part of our ongoing commitment to ensure Mr P is designed for sustainability and circularity by 2025, and part of Mr Porter’s responsible style commitments through the brands ‘Our Pledge’ – focused upon the key pillars of Community, Experience and Product”.
Sam Kershaw, buying director for Mr Porter, added: ”Mr P is constantly evolving, and this new recycled knitwear expansion drives an exciting next step into the brand’s mission of ‘designed with promise and crafted without compromise’.
"Working closely together with our Italian recyclers and makers, we have been able to create everlasting products that all offer a unique look and provide our customers with the opportunity to enrich their knowledge of a product’s lifecycle in a new and more meaningful way.”
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