Mr Porter links with Tee Store for mental health awareness collection
Men’s fashion website Mr Porter has launched Tee Store x Mr Porter Health In Mind, to “drive awareness for men’s mental health and wellbeing”, the Yoox Net-A-Porter-owned luxury e-tail brand said.
The capsule collection is made up of 104 exclusive pieces created and produced by 18 leading contemporary and designer brands, who were tasked with creating pieces to reflect the project’s brief.
Available globally, the collection takes in graphic T-shirts, hoodies, hats and socks in a palette of “joyful colours and streetwear silhouettes” from brands including Acne Studios, Gallery Dept, Museum of Peace & Quiet, Polite Worldwide, and Sorry In Advance. New brands to Mr Porter also include Emotionally Unavailable, Fortnite Premium, and Stockholm Surfboard Club.
Net profits of each piece sold during the first two weeks are being donated to ‘Mr Porter Health In Mind Fund’, powered by charity Movember, “supporting men’s mental and physical health initiatives to help men lead happier, healthier and more fulfilling lives”.
The collection and initiative is powered by “Mr Porter’s values of community, inclusivity and discoverability, providing its global customer base with exclusive product from both established and new, up-and-coming brands”, it said.
Themes including happiness, friendship and pastimes pertinent to the collection, “showcased through inspirational graphics, novelty designs, slogans and archival prints”.
The capsule’s launch is also being supported by a community-focused campaign, “promoting a positive message and awareness of men’s mental health, capturing organic day-to-day exchanges of self-expression and conversations between men”, brought to life across Mr Porter’s social and editorial platforms.
“Following the success of the past Tee Store collections, the brands this year have created something truly special, giving our customers the ability to discover and own exclusive pieces from the world’s top contemporary brands, while expressing mental health through their designs,” said Daniel Todd, senior buyer for Mr Porter.
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