Movado lands licensing agreement with Calvin Klein

By

Jennifer Braun

Published
Aug 28, 2020

Movado announced on Thursday that it has entered into a license agreement with Calvin Klein Inc., for the design, product development, distribution and marketing of Swiss made timepieces and jewelry. 

The partnership, which commences in January 2022 under an initial five-year term, is expected to allow Calvin Klein to reignite its watch and jewelry businesses with new and expanded offerings. 

The debut collections under Movado Group are expected to launch in Spring 2022. They will include watch collections featuring modern designs and a clean aesthetic, while the jewelry will be refined and minimal, showcasing a selection of metals such as stainless steel, rose and yellow gold plating.

“The watch and jewelry categories are important businesses for Calvin Klein and we are optimistic about the potential growth the category holds,” said Cheryl Abel-Hodges, CEO of Calvin Klein, in a news statement.  

“Movado Group does an outstanding job brand building in the timepiece and jewelry space and we are confident that they are the best partner to translate and uphold the Calvin Klein aesthetic. We look forward to leveraging their expertise to drive innovation and expansion in the category.”

Calvin Klein, a PVH-owned brand, was previously collaborating with Swatch Group. The Swiss watchmaker announced last October that it would no longer make watches and jewellery under the Calvin Klein brand, ending a partnership that was decades long.

Global retail sales of Calvin Klein brand products exceeded $9 billion in 2019 and were distributed in over 110 countries.

Likewise, Movado designs, sources, and distributes watches for a number of brands worldwide including Coach, Hugo Boss, Lacoste, Ebel, and Rebecca Minkoff among others. The business also runs Movado stores across the US and Canada.