Mountain Warehouse signs up for Festival Place Basingstoke

By

Barbara Santamaria

Published
Dec 20, 2018

Outdoor brand Mountain Warehouse is set to open a new store at Festival Place, a regional shopping centre in Hampshire, next year.

The brand has signed a lease on a 2,391-square-foot store unit at the shopping destination, which has welcomed more than 30 new brands over the last three years.

There, it will join the likes of JD Sports, Sports Direct and Blacks.

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"In line with our portfolio expansion strategy, Festival Place provided us with the ideal location to open our first store in Basingstoke,” commented Malcolm McNeill, head of UK retail at Mountain Warehouse.

"The centre gives us a prominent location in the town centre with a really strong catchment profile. This was an opportunity too good to miss. We look forward to bringing our products to families from across North Hampshire."

Visited by 22.4 million people a year, Festival Place has also recently signed an expansion with FatFace, while Waterstones and Specsavers have agreed to extend their leases by a further ten years.

Russell Jewell of AEW, which acquired Festival place in 2015, said: "These new signings, alongside the Jack Wills and Côte Brasserie deals earlier this summer are a testament of the high-quality, aspirational brands that Festival Place continues to attract.

"It’s encouraging to see that the centre is bringing new retailers to the town, and seeing existing retailers further upsizing and extending their leases, demonstrating further confidence in the scheme."