Motorcycle brand Norton Clothing to open first UK store

By

Barbara Santamaria

Published
Sep 7, 2016

Norton Clothing will be bringing its exciting blend of vintage and forward-looking fashion to the West End as it opens its first physical store in the UK.

The brand, developed by Pepe Jeans, draws on the unique and rich heritage of historic British brand the Norton Motorcycle Company, whose fans have included stars such as Steve McQueen and Clint Eastwood.

Norton currently has a store in Barcelona, Spain and is readying the opening of a new store on Beak Street. The new outlet will cover 2,040 sq ft of space split evenly across a ground floor and basement unit.

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“The Norton brand has endured for more than a century and is naturally associated with high-quality and prestige, thanks to a history of esteemed craftsmanship and celebrity endorsements,” said Michael Horwtiz from CBRE.

“Situated just off Carnaby Street, the new outlet will offer shoppers a taste of Britain’s motorcycling legacy and will no doubt prove as successful in Norton’s home country as it has been abroad,” he added.

Norton Clothing was launched in 2015 after signing a worldwide licence agreement with Pepe Jeans. Its prices vary from £30 for a cotton t-shirt featuring the classic Norton logo to £470 for a men’s leather jacket.