×
4 254
Fashion Jobs
DR. MARTENS
Assistant Digital & Social Marketing Manager Apac
Permanent · HONG KONG
HUGO BOSS UK LTD.
Warehouse Operations Manager
Permanent · LONDON
HUGO BOSS UK LTD.
Learning & Development Partner (Corporate)
Permanent · LONDON
HUGO BOSS UK LTD.
Project Coordinator
Permanent · LONDON
GANT
Brand Consultant - Part Time - Gant John Lewis Cribbs
Permanent · PATCHWAY
L'OREAL GROUP
Business Category Manager
Permanent · London
L'OREAL GROUP
Lancôme Deputy Business Manager, 1.0, John Lewis, Oxford Street (Ftc)
Permanent · London
L'OREAL GROUP
Senior Visual Merchandising Manager - l'Oreal Paris - Cpd
Permanent · London
L'OREAL GROUP
Advocacy Brand Manager - Cpd
Permanent · London
L'OREAL GROUP
Warehouse Team Leader - am / pm
Permanent · Manchester
L'OREAL GROUP
Corporate Finance Director (Contract)
Permanent · London
L'OREAL GROUP
Senior Brand Manager – Ldb
Permanent · London
TK MAXX
Loss Prevention Officer (Door Marshall) - Ayr - Full-Time/Permanent
Permanent · Ayr
HOMESENSE
Loss Prevention Officer - Full Time 37.5 Hours - Homesense Watford
Permanent · Grand Londres
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Graduate Manager in Training, Ashford Designer Outlet
Permanent · Ashford
STELLA MCCARTNEY
Junior Art Director
Permanent · LONDON
MULBERRY
Global vm Manager
Permanent · LONDON
SELFRIDGES
Pat Mcgrath Business Manager
Permanent · MANCHESTER
JIGSAW
Financial Controller
Permanent · LONDON
NEW LOOK
CRM Executive
Permanent ·
PRIMARK
Project Manager
Permanent · READING
SUPERDRY
Accounts Payable Assistant
Permanent · CHELTENHAM
Published
Mar 31, 2023
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Most UK consumers now have pre-owned items, clothing most popular category

Published
Mar 31, 2023

Around 25% of people in the UK have no pre-owned items in their wardrobes, according to a new British Heart Foundation (BHF) study, although while that might be seen as bad news from one angle, it also means that 75% are already switched on to pre-owned.


Photo: Pexels



The BHF commissioned Censuswide to survey over 4,600 people and found that clothes are the UK's favourite item to buy secondhand.

Gen Z (16-26 year-olds) are leading the way with 23% of respondents from that age range stating that between 50% and 74% of items in their wardrobes are pre-owned, compared to only 10% of Gen X (43-58 year-olds) who said the same.

Importantly too, 42% of respondents said the proportion of pre-owned in their wardrobes has increased over the last few years and that their main motivation for buying secondhand was to find cheaper alternatives due to the rising cost of living.

That’s interesting given that pre-owned is also seen as a more sustainable way to shop, rather than just a way to save money. But consumers aren’t ignoring sustainability altogether. Some 32% said donating items is one of the top three actions they’d take to help protect the planet, as well as recycling more (46%) and reducing food waste by meal planning (30%). 

However, 19% of people said not knowing what they can donate or what condition the items need to be in, is the biggest barrier for donating pre-owned items.

Allison Swaine-Hughes, BHF Retail Director, said: “There’s been a real shift in the public’s perception around shopping and donating pre-loved and our survey shows we need to continue championing the joys of secondhand shopping to see the entire nation favouring it in their wardrobes and around their homes.”

The charity is running a campaign at the moment to encourage people to shop and donate pre-owned, called Reuse Revolution. And it said that in a year, it saves 13,000 pre-owned clothes from going to waste in the UK. Since launching its Depop account, the BHF has also become one of the top sellers on the site.

Copyright © 2023 FashionNetwork.com All rights reserved.