May 20, 2016
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Most loved brands in the UK named in new report

May 20, 2016

It seems tech brands are the closest to Brits' hearts - at least if the new Netbase survey of the 25 most loved brands in the UK is to be believed.

The survey showed that Apple was the most loved brand in both UK and Europe, followed by Google and then Lego in the UK. Grocer Tesco was in fourth place and car brands BMW and Ferrari in fifth and sixth. The first fashion brand on the list for the UK was adidas, which came in ninth place, followed by luxury fashion house Chanel in tenth.

The survey measured all of the brands' mentions on social media.

Commenting on the report, Paige Leidig, Chief Marketing Officer, NetBase, said: “While it’s not altogether surprising that Apple came out on top if we look beneath the surface it tells us that here is a company that has created an enviable passion among its consumers. Alternatively, look at Tesco, why is it the only food and beverage brand on the list, where are the likes of Lidl and Sainsbury? The answer is because it has worked hard to build a strong relationship with its customers and they want to express their love for it.”

“Understanding consumer preference is more than simply measuring the volume of social media content it’s about understanding the intensity of passion and feeling in those posts. Most consumer purchases are won on emotion and the Brand Love List measures brand love and every single version of it; it tells us which brands people love the most. Furthermore, it highlights the importance of having insightful customer data that you can act upon whether it’s a new campaign, product launch or purely understanding ongoing customer perception of your brand,” adds Paige.

Christian Dior, Burberry, Hermès, Gucci and John Lewis also made the UK top 25, in places 13, 16, 17, 22 and 25.

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