More than 150 designers to show at LFW Designer Showrooms
This season, LFW visitors will be able to see the works of 150 designers in the Designer Showrooms at the new venue, Brewer Street Car Park.
John Smedley, Rejina Pyo, Self-Portrait and Zandra Rhodes are all showing at Designer Showrooms for the first time. Other names include ESK, Fyodor Golan, Georgia Hardinge, GYVN, Holly Fulton, Jamie Wei Huang, Jean-Pierre Braganza, MAWI and O Thongthai.
There will be a pop-up showroom for NEWGEN, and spaces for the Hedonism and Rock Vault initiatives. This season also sees the BFC team up with tradeshow Scoop London for the first time, and buyers from each event can use their passes to access both showrooms.
The new Designer Showrooms at Brewer Street Car Park were created by David Collins Studio. Lewis Taylor, Design Director, David Collins Studio said: “We have worked in the retail sector for many years and now to be able to create an open space for new and established designers to showcase their work is a real privilege. Collaborating with the British Fashion Council, we wanted to embrace the urban nature of London Fashion Week’s new home at the Brewer Street Car Park whilst playing with the rigidity and form of traditional exhibition design to create a functional show space which appears to be very simple, but in fact performs as a mini-department store.”
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