×
3 387
Fashion Jobs
FARFETCH
CRM Manager - Farfetch Platform Solutions
Permanent · LONDON
HEAD OFFICE
Senior Business Analyst – Home Insurance
Permanent · LONDON
HEAD OFFICE
Buyer, Waitrose & Partners (Level 7)
Permanent · BRACKNELL
HEAD OFFICE
Buyer, Waitrose & Partners (Level 5)
Permanent · BRACKNELL
BOOHOO
CRM Assistant
Permanent · MANCHESTER
AUTUMNPAPER LIMITED
Alexander Mcqueen Store Planning Procurement & Facilities Manager
Permanent · LONDON
SELFRIDGES
Production Manager - Ftc
Permanent · LONDON
VF INTERNATIONAL
Credit Controller - 6 Months Ftc
Permanent · CALVERTON
DR. MARTENS
HR Specialist
Permanent ·
RALPH LAUREN
Stock Supervisor
Permanent · London
HEAD OFFICE
Security Officer
Permanent · BRACKNELL
SCHUH
Buyers Admin Assistant
Permanent · LONDON
HARVEY NICHOLS
Security Officer / Store Detective
Permanent · MANCHESTER
HARVEY NICHOLS
Security Officer
Permanent · EDINBURGH
REISS
Marketing Manager
Permanent · LONDON
HEAD OFFICE
Senior IT Risk & Compliance Analyst
Permanent · LONDON
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
EVERLAST GYMS
Assistant General Manager - Everlast Fitness (Maternity Cover)
Permanent · KINGSTON UPON HULL
FRASERS GROUP
Warehouse Section Manager - Icqa
Permanent · SHIREBROOK
FLANNELS
Loss Prevention Supervisor - Flannels
Permanent · BRIERLEY HILL
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · MERTHYR TYDFIL
TK MAXX
tk Maxx - Loss Prevention Advisor - Full Time - Thurrock Lakeside
Permanent · Grays
Ads
Published
Mar 31, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Moore Maxxam launches kidswear using key ultra-stretch fabric

Published
Mar 31, 2021

A new premium clothing brand has just been launched with Moore Maxxam aiming to “create a collection of revolutionary, sustainable, comfortable, and multi-purpose slow-fashion clothing”. Kidswear has come first and adults' clothing should follow, although there’s no specific timetable for this.


Moore Maxxam



Launching online this week, the family team behind the brand has started with the Mini Maxx collection for kids aged six months to 14 years. 

It's based on Rosemary Moore’s 1980s invention of Maxxam fabric. It was known for its four-way stretch and one-size-fits-all properties, predominantly for adult ranges and swimwear.

The current Maxxam material is made from polyamide and Lycra-branded elastane. The polyamide and elastane are sourced from a partner mill in Italy. The yarns are OEKO-TEX certified. And the polyamide is Nylon 66.

Moore and her daughter Iona originally co-founded Moore Maxxam “as they felt the younger generation should enjoy its incredible characteristics” with another daughter, Misia, also now on board. 

The company said “fun, colour, and movement permeates through the entire brand”, which is available at mooremaxxam.com. 

There are four pieces: a bodysuit, a playsuit, long shorts, and a vest top priced from £50 each – “all designed to be multi-activity so you can dance, swim and play”. 

They come in bold orange, blue and citrus yellow, but the key point is the stretch properties. The 100% stretch means each piece can double in size so only three sizes are needed. 

The pieces come in small, medium, and large and the company said even adults can fit into the medium and large sizes. The smallest size (six months to three years) is also designed to fit around a nappy. 

Copyright © 2023 FashionNetwork.com All rights reserved.