Moda adds kids' footwear section Little Soles

By

Barbara Santamaria

Published
Nov 28, 2019

Moda, one of the UK’s leading fashion trade shows,  has announced the creation of a children’s footwear section in response to “unprecedented” interest from brands.

The upcoming February show will bring together a host of children’s footwear brands in the new Little Soles section. 

Shoe specialists including Froddo, Old Soles, Primigi, Superfit, Ricosta, Shoesme, Young Soles, Salamander and Petasil are already confirmed for the new section, while buyers will also find kids’ shoes throughout the rest of the Footwear Hall as part of the full offer of XTi, Ipanema, Skechers Kids, Crocs Kids, Rider, Zaxy, Grendha, Roamers, Goor, Route 21, Dek US Brass, and Boulevard.

Ads

Additionally, Little Soles will feature a dedicated cafe and play area.

Lisa Govier, footwear director at Moda said: “We are delighted to launch the Little Soles sector and offer kid’s footwear brands a dedicated space to shine a light on their collections. We’re confident that buyers will love the new zone and the playfulness and energy we will create with the café and play area.”

In total, 26 children’s footwear brands have signed up to showcase at the upcoming edition of Moda, which is taking place on 23-25 February at the NEC Birmingham.

Overall, more than 130 footwear brands will take part in the event this season.