Moda adds Desigual and Hotter to line-up ahead of February event

By

Barbara Santamaria

Published
Jan 30, 2017

The UK’s largest fashion trade exhibition, Moda has signed a host of power brands including Desigual, Hotter and Joe Browns for its upcoming February event, taking place between 19-21 February at the NEC Birminham.

Show organisers said it will be the one of Moda’s strongest editions to date with a mix of new and returning labels across all product categories. New arrivals also include directional womenswear labels Silvian Heach and Freequent, contemporary footwear brands Nero Giardini and Candice Cooper, and global accessories label Bulaggi.

The three-day industry event will feature a full programme of catwalks and seminars, including the brand new concept, New Business Tuesday. The initiative will see the exhibition welcome newly-established retailers with a tailored seminar schedule, exploring topics such as ‘Social media for fashion retailers’, ‘How can independent retailers thrive in their first 12 months’ and ‘Influencer outreach’.

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Visitors can also expect curated feature areas across all sectors, an Active area showing a range of performance apparel, lingerie and swimwear, and Moda Edit – a concept first introduced last year to showcase niche and up-and-coming labels within the wider setting of the trade show.

Moda Edit concept has become a destination for buyers seeking new inspiration, and this season will welcome brands including Fee G, Olvanhill, Meisie, James Steward and IC Joy to its womenswear offer, and Gresham Blake, The Blue Shirt Co., Peter Werth, Surf Perimeters, Arc Minute, CuffsCollars and Common Sense to its menswear line-up.

The biannual show is expected to attract over 12,000 visitors.