×
224
Fashion Jobs
LEVI'S
Key Account Manager
Permanent · London
TOMASZ DONOCIK
Digital Marketing And Sales Coordinator
Permanent · LONDON
PYOU
Wholesale Business Developer/Sales Manager
Permanent · LONDON
SHISEIDO
Demand Planner
Permanent · London
SHISEIDO
Commercial Finance Analyst
Permanent · London
SHISEIDO
Bareminerals Account Manager - bt2, Blanchardstown
Permanent · Chappaqua
SHISEIDO
Bareminerals Account Manager - Moores, Colearine
Permanent · Coleraine
SHISEIDO
Group Business Analyst
Permanent · London
SHISEIDO
Accounts Payable Manager
Permanent · LONDON
RENÉ SCHEIBENBAUER
Studio Assistant Placement
Internship · LONDON
LEVI'S
Sales Stylist London o2 Arena 16 Hours
Permanent · London
HUGO BOSS
Assistant Store Manager - New Cathedral Street, Manchester
Permanent · Manchester
HUGO BOSS
Sales Associate - New Cathedral Street, Manchester
Permanent · Manchester
HUGO BOSS
Sales Associate - Southampton
Permanent · Southampton
HUGO BOSS
Sales Associate - Bristol Cribbs Causeway
Permanent · Bristol
HUGO BOSS
Brand Specialist - Birmingham Bullring
Permanent · Birmingham
HUGO BOSS
Assistant Store Manager - Bicester
Permanent · Oxford
HUGO BOSS
Assistant Store Manager - Bristol Cribbs Causeway
Permanent · Bristol
HUGO BOSS
Supervisor - Milton Keynes
Permanent · Milton Keynes
HUGO BOSS
Brand Specialist - New Cathedral Street, Manchester
Permanent · Manchester
CLERGERIE
Assistant Store Manager (Walton Street)
Permanent · LONDON
MAJE
Sales Assistant, Full Time - Selfridges, London
Permanent · LONDRES
Published
Nov 15, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

MMUK to "make history" with first men's make-up store

Published
Nov 15, 2017

Online make-up brand MMUK MAN has decided to make its first foray into brick and mortar retail by opening of the UK’s first make-up store for men, according to GlobalData.


MMUK MAN


The brand has been one of the first ones to enter the nascent male make-up realm and made headlines earlier this year when it announced a deal to take its products into the mainstream market via Asos.

10 MMUK products are now available on Asos, ranging from concealer and brow gel to ‘manscara’. While they were previously available online prior to this, the deal with Asos marked a step forward towards normalising male beauty products in the marketplace and at a wider, societal level. And the new store will contribute to driving growth in the industry by providing a platform for consumers to interact, test and engage with products in real life, said GlobalData.

“This development is indicative of a changing consumer landscape. Male cosmetics have traditionally only appealed to small niche groups. However, driven by the individualistic mindset of the millennial consumer in particular, the male grooming industry is seeing something of a revolution,” commented Lia Neophytou, Consumer Analyst at the data and analytics company.

MMUK is tapping into a market that is ripe for growth, with 25% of European males willing to increase the number of products they use in their beauty/grooming routine to improve their appearance, according to research by GlobalData.

And the launch of its first physical store could become a major catalyst for growth in the industry. “Both innovative products and effective marketing strategies are key in promoting the male beauty industry. However the availability of male beauty products in physical stores is an emerging opportunity that beauty manufacturers worldwide should tap into and will gain traction, particularly as the social barriers to wearing cosmetics and make-up among men continue to break down,” said Neophytou.

Copyright © 2021 FashionNetwork.com All rights reserved.