Missoni diversifies home line and prepares ‘pleasurewear’ launch
On the occasion of Milan Design Week, Missoni has presented its new home decoration and furniture range for 2023 at its showroom in via Solferino, Milan. The collections have been developed under the aegis of creative director Alberto Caliri, who switched to the home line after looking after the Italian label’s ready-to-wear collections alongside Angela Missoni for 20 years.
“I was very happy to switch to [home decoration], which has always been one of my main passions. Besides, in this area I have the opportunity to work with Rosita Missoni, one of the most brilliant and progressive people I’m interacting with,” Caliri told FashionNetwork.com. “For the home decoration collection, I’m relying both on the label’s archives and on my instinct, doing only things I like. We have worked in two directions: on the one hand, by raising the line’s market positioning, and on the other by introducing fresher, more fun products, such as candles, mugs and plates, to appeal to a younger audience too,” he added.
The Missoni Home collection now includes both home linen, the label’s true strength – pillows, blankets, bath and bed linen and curtains – and furniture. The lines are developed internally by Missoni, and produced by external partners. Wallpaper and tableware are instead produced under license.
“We have started to diversify the range, adopting a more varied approach. For example, in terms of bed linen, we previously utilised the same fabric for pillowcases, sheets and duvet covers. We’re now offering a wider choice, allowing customers to make unusual combinations,” said Caliri. “We’re keen to promote the outdoor section of the range, as well as table linens and curtains, where I’m trying to introduce more dynamic three-dimensional concepts, for example by resorting to materials normally used for clothes, pleated fabrics, and iridescent colours. Some of our wallpapers are printed on a metallic material, resulting in effects that vary between day and evening,” he added.
Among the Missoni Home novelties presented during Milan Design Week, the new Nastri (ribbons) line, in which jacquard fabrics available in six 3D-effect colourways are used to upholster seats, cushions and pouffes, such as the new Ciambellone and Panettone models. The same pattern features on cashmere throws, hexagonal coffee tables and other accessories, and is also the leitmotif of the Missoni Nastri tableware collection, produced and distributed under license by Arnolfo di Cambio.
Missoni Home is currently distributed in Italy, Northern Europe, America and Australia, but Caliri has ambitious goals: “The brand has a very strong identity, the real challenge will be to establish a presence in other regions and, above all, in the homes of people who are not yet [Missoni] fans.”
Meanwhile, Caliri is working on a new project that will probably be unveiled at next September’s Milan Fashion Week.
“We are developing a new line we are labelling ‘pleasurewear’, a reference to the pleasure of being well-dressed when at home: it will consist of knitwear, jersey items, silk and cotton pyjamas for women and men, featuring the iconic Missoni zigzag pattern and new prints too,” said Caliri.
Copyright © 2023 FashionNetwork.com All rights reserved.