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Published
Mar 2, 2016
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Missguided introduces "Tinder-style" shopping app

Published
Mar 2, 2016

Fashion e-tailer Missguided is launching a new app, built on the Poq app commerce platform, on March 8.

Photo: Poq


It's described as a "Tinder-style" app and will let users "Swipe to Hype." The app is fully transactional and the first of its kind to offer an exclusively own-brand Tinder-style shopping feature.

Nitin Passi, the Founder and CEO of Missguided, commented: “Our customer has been asking for a shopping app for a while and we wanted to ensure we delivered something that offered more than our mobile site. The app is being treated as its own channel that we are growing as part of our multichannel strategy. We look
forward to continuing our partnership with Poq and will continue to develop technology to support our online and offline strategy."

Next up for Missguided is the expansion of its physical retail business, as the etailer plans to move from concessions to own-brand stores.

“The next generation of customers uses apps for everything,” remarked Oyvind Henriksen, CEO and Co-Founder of Poq, “Great apps are often either very engaging - like Instagram and Pinterest - or they are super convenient - like Uber and Citymapper. Missguided has built a retail app on our platform that combines both of these attributes: it is extremely convenient and deeply engaging. This is the perfect example of what a cutting-edge retail app can offer: Customers are always logged in to an addictive and personalised shopping experience, and can check out using just their fingerprint."

Poq's other retail clients include House of Fraser, Radley and HYPE.

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