Jul 30, 2018
Miss Pap to open more Topshop concessions
Jul 30, 2018
Young fashion brand Miss Pap is preparing to open more concessions at Topshop stores across the country after a successful inaugural space in Topshop Liverpool One, which according to the brand, broke sales records within the first three weeks.
The online fashion brand launched a 20-piece collection on the ground floor of the Liverpool One store in June in a move that was described as a trial for both brands. Its record-breaking sales meant it has become one of Topshop’s most successful concessions to date, according to Liverpool Echo.
More concessions are expected to roll out in Topshop stores across the country including Manchester.
The womenswear brand, originally launched under the name of Paparazzi before rebranding as Miss Pap in 2016, is part of a new generation of British fashion retailers selling trend-driven clothing for millennials, rivalling the likes of Missguided and Pretty Little Thing.
After seeing ‘overwhelming’ success in the UK, the brand has recently entered the American retail scene with the launch of a site dedicated to US consumers. When announcing the launch, CEO John Quinn described the move as “perhaps our biggest and most exciting project to date”.
"Misspap.com is just a fantastic way to expand and build its reputation overseas. We are currently overwhelmed by the success of Misspap in the UK and if we achieve this level of success in America, it would be immense,” he said.
The Liverpool-based company offers clothing inspired by catwalk trends, celebrity fashion and street style.
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