Millie Bobby Brown’s beauty brand launches at Boots Covent Garden

By

Barbara Santamaria

Published
Oct 15, 2019

Florence by Mills, the makeup and skincare brand founded by Stranger Things actress Millie Bobby Brown, has launched at Boots' new flagship store in Covent Garden, London.

Hundreds of fans attended the official launch as the brand joined the wide range of names available at the store at the end of September.

Endorsing a more inclusive beauty culture, Florence by Mills is a collection of clean and affordable beauty essentials for teenagers. It includes an iridescent purple peel-off mask, a rose-infused ‘Zero Chill’ face mist and whale-themed gel patches.

It will become available to customers in the UK at Boots’ new beauty hall, which opened at 107-115 Long Acre in the summer.

Simon Taylor, Property Director at the Mercers’ Company commented on the launch: “Since opening, the new Boots store has become a key footfall driver for the Mercers’ estate and visitors to the city. 

"The selection of the Long Acre flagship for the launch of lines such as Florence by Mills highlights the appeal of Boots to brands and its strong London location, set in the heart of Covent Garden.”