×
2 427
Fashion Jobs
AESOP
Retail Consultant | Fixed-Term | Part-Time | Brighton
Permanent · Brighton
PRETTYLITTLETHING
Senior Affiliate Marketing Executive
Permanent · MANCHESTER
BOOHOO
Ecommerce Trading Executive
Permanent · MANCHESTER
ESTEE LAUDER
Clinique - Consultant - Brown Thomas, Dublin - 15 Hours - Part-Time, Permanent
Permanent · Dublin
SHISEIDO
Nars Account Manager - Harvey Nichols London (37.5 Hours)
Permanent · London
ESTEE LAUDER
Clinique - Consultant - m&s Newcastle - 15 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTEE LAUDER
jo Malone London - Marketing And Consumer Engagement Director
Permanent · London
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
Translated by
Nicola Mira
Published
Mar 30, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Millet, Element launch winter street/sportswear collaboration

Translated by
Nicola Mira
Published
Mar 30, 2022

It is no surprise that skateboarding and climbing became Olympic sports at the Tokyo Games last year, since they share a common attitude to life. A daredevil approach which turns every rock face or concrete urban space into an arena, disregarding what mere mortals might think. For both practices, the philosophy chiefly consists in overcoming physical challenges through sheer determination. Based on this shared approach, Millet, a leading mountaineering and climbing brand, and Element, the skateboarding label owned by US board sports group Boardriders, have created a multi-faceted, attractive collaboration for next autumn.


MilletXElement


The jointly designed collection features as a special project a number of high-performance products typical of Millet, like a jacket in Gore-Tex Pro fabric made using items from the mountaineering brand’s inactive inventory (priced at €600), an oversize waterproof down jacket, a colourful fleece made with the brand’s inactive Polartec inventory (€250), and fleece trousers (€150). The range is completed by bags made in recycled polyester, neck wraps and a sleeping bag for urban or outdoor adventures, suitable for minimum temperatures of -4°C.

The collaboration’s main line is called ‘Concrete Jungle’. Here too, the products have been designed to create looks inspired by streetwear and outdoor activity, with widespread use of recycled materials. The line includes t-shirts (€40), hats, jackets (priced up to €450), windbreakers, hoodies (€90), fleeces, overshirts and also travel bags.


MilletXElement


The latter are well-suited to the brands’ two signature practices, with bags that can carry both a skateboard and the kind of reinforced trousers used for bouldering. The collection’s logo and the graphics featured on the t-shirts have a 1990s vibe. The collection will be commercialised by both brands.

This is a great opportunity for Millet and Element to boost their visibility by extending beyond their usual domains. Under the leadership of Frédéric Fages, Millet has revised its product range to make it more versatile, catering to different types of outdoor sports, and this collaboration is a nod towards urban consumers.


MilletXElement


As for Element, whose Wolfeboro line experiments with the kind of apparel used for the great outdoors, notably revamping the brand's jacket range, the collaboration with Millet is a gateway to a market landscape that many brands are currently seeking to explore. It allows Element to strike a balance with urban culture, the latter evident in its latest collection that riffs on US rap band Public Enemy, introduced for Spring/Summer 2022 and to be featured again for the Fall/Winter.
 

Copyright © 2022 FashionNetwork.com All rights reserved.