Jun 22, 2015
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Milanese concept store Antonia presents Goldmaniac at Pitti Uomo

Jun 22, 2015

As part of Pitti Uomo’s 88th edition, the Milanese concept store Antonia organized a pop-up store in the heart of the fortress, where the Florentine menswear show was held. 

The Goldmaniac exhibition at Pitti Uomo - Fashionmag.com

With Pitti Uomo’s theme "That's Pitticolor", the multibrand’s team, overseen by Antonia Giacinti and Maurizio Purificato (for menswear), seized on gold for #Goldmaniac. 

In a space designed by Joann Tan, bling-bling permeated the space. At the pop-up’s heart, Futuro Maschile presented a series of products by employing a combination of video, treadmills and more traditional display units. Eleven brands participated in a premium streetwear-style capsule collection.

A presentation mixing video (embedded in the letters of Maniac) and treadmill - Fashionmag.com

K-Way designed a windbreaker, Del Toro, a pair of sneakers, Starter produced a hat, Spektre designed a pair of glasses, 2Me, a smartphone case, YMC, t-shirts, Nixon, a watch, Mid-Pac, a backpack, and Champion, sweatshirts. As the collection was for spring-summer, Dan Ward designed slippers and Hartford produced a swimsuit. Everything was on sale only at Pitti Uomo. 

Might this inspire Parisian trade shows and concept stores?

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