×
6 129
Fashion Jobs
ABERCROMBIE AND FITCH CO.
Asset Protection Investigator (Loss Prevention)
Permanent · London
ABERCROMBIE AND FITCH CO.
Asset Protection Agent (Loss Prevention)
Permanent · London
NEXT
Delivery Coordinator - Bolton Market Place
Permanent · BOLTON
NEXT
Delivery Coordinator - Bolton Trinity Retail Park
Permanent · BOLTON
EVERLAST GYMS
Assistant General Manager - Everlast Gyms
Permanent · GRAYS
FARFETCH
Product Marketing Manager
Permanent · LONDON
ON RUNNING
Key Account Manager Benelux (Dutch & English Speaking)
Permanent · LONDON
PRIMARK
Product Owner, Integrations Services
Permanent · READING
SUPERDRY
Senior Legal Counsel - ip
Permanent · CHELTENHAM
PRIMARK
Stockroom Retail Assistant
Permanent · WOKING
TK MAXX
Full Time Permanent Loss Prevention Advisor tk Maxx Newry
Permanent · Newry
PRIMARK
Stockroom Retail Assistant
Permanent · WAKEFIELD
FRASERS GROUP FINANCIAL SERVICES
Credit Risk Manager - Fraud
Permanent · CLAYTON-LE-MOORS
SPORTS DIRECT FITNESS
General Manager - Everlast Gyms
Permanent · BRISTOL
NEWELL
Performance Marketing Manager - Ecommerce
Permanent · LONDON
NEWELL
Digital Shelf & Experience Specialist - Ecommerce
Permanent · LONDON
NEWELL
Demand Planner
Permanent · BRISTOL
PRIMARK
Stockroom Retail Assistant
Permanent · WATFORD
SUPERDRY
Ecommerce Content Producer
Permanent · CHELTENHAM
TK MAXX
10933-Loss Prevention/Securityofficer
Permanent · Nottingham
TJX EUROPE
IT Engineering Manager
Permanent · Watford
TJX EUROPE
tk Maxx Leicester - Loss Prevention Officer (Security) - Full Time 37.5hrs
Permanent · Leicester
Ads
Translated by
Nicola Mira
Published
Apr 21, 2023
Reading time
4 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Milan Design Week: something old, something new and a few gems

Translated by
Nicola Mira
Published
Apr 21, 2023

After three sunny days, rain spoiled the Design Week festivities in Milan on Thursday, without slowing down its frenetic pace. An overabundant array of events are being held in every nook and cranny of the city, the whole extravaganza has lost a little in quality, and also some of its poetic charm. For the fashion and luxury industry, Milan Design Week has become primarily a promotional opportunity. Provided one chooses the right slot, and deploys a unique idea to stand out from the crowd.


Creations by Ukrainian designer Irina Dzhus -DR - DR


Besides the top luxury names, whose events have become a must over the years, smaller and lesser-known brands have had to redouble their efforts. Among the countless options on offer, there were a few interesting initiatives. For example, the Contïnuum project promoted by Ukrainian designer/architect Victoria Yakusha, who brought together in the same venue five creatives/artisans from her country, each with a unique vision in their field. Like designer Irina Dzhus, who won over the audience with her transformist fashion performance.

Irina Dzhus, 30, founded her multifunctional apparel label Dzhus in 2010 in Kiev, where she still manufactures her products despite the war. Following Russia’s invasion of Ukraine, she had to go into exile, working between Paris, Berlin and Warsaw. She is an advocate of ethical fashion, favouring a utilitarian but avant-garde style featuring clothes made with natural materials. Her innovative garment construction allows clothes to morph according to inspiration and necessity.


Cynthia Vilchez has unveiled her Aliita jewellery line within a magical setting - ph Dominique Muret


Another thirty-year-old, jewellery designer Cynthia Vilchez, struck a chord with her poetic installation. Vilchez, who is of Venezuelan and Dutch origin, presented her brand Aliita's latest collection in her workshop, by devising a treasure hunt in an enchanted world, along a path scattered with wicker baskets and containers made of bread, with small secret doors behind which she hid her delicate gold creations decorated with miniature silhouettes.

Vilchez came to Milan to study fashion marketing. After working for Vionnet, she began to create jewellery, her passion, and founded her brand in 2015. Quietly, she has managed to make a name for herself, distributing Aliita through a selection of retailers in Japan, Germany, the USA, Italy and France, at La Samaritaine. Half of Aliita’s sales are made on its e-shop. Aliita jewellery retails at between €300 and €400, and all items are made in Italy.


Lanerossi’s Milan store sporting a Design Week look - ph Dominique Muret


Another sector, another approach. Lanerossi, a long-established Italian manufacturer of upholstery fabrics and household linen, has decked out its first store, opened in Milan last October, in one of its renowned geometric archival patterns from the 1930s, reissued as a series of throws for the Milan Design Fair. Inside the store, other re-interpretations of past patterns are on display, all of them in the form of throws.

Lanerossi was founded in 1817 in Schio, near Vicenza, where the company still has a factory, in addition to a spinning mill in Lithuania. It was acquired in 1987 by the Marzotto textile group, becoming part of the Marzotto Lab division which specialises in natural fibres (cotton, linen, velvet) and upholstery fabrics.

In 2019, the company took control of its brand name again, and revived Lanerossi by launching a range of home linen, including wool blankets and linen or cotton sheets, tapping the brand’s archives. Throughout its history, Lanerossi has collaborated with top design names. A strategy that enabled Lanerossi’s revenue to grow from €9 million to €15 million between 2019 and 2022.


Marco De Vincenzo’s cosy vision for Etro - ph Dominique Muret


Adopting a more classic register, Etro invited visitors to its long-established Milanese headquarters at via Spartaco, where it unveiled its interior design creations by new creative director Marco De Vincenzo, displayed across a series of halls furnished with items from the new collection. Fabric, Etro’s hallmark, was the collection’s protagonist.

De Vincenzo drew on Etro’s vast archives to choose three fabrics, called Pluma, Amanti and Onda, with distinctive geometric and toile de Jouy patterns. He featured them in an earthy green and blue palette, and used them for velvet upholstery, tapestries and wallpapers, composing cosy sets with armchairs, sofas, tables, lamps, and more. He also called on US artist Amy Lincoln, who created four nature-inspired designs which Etro reproduced on various panels and upholstery. 

The label is developing its Etro Home line internally. It consists of accessories, such as vases, cushions, tablecloths etc. The Etro Home Interiors furniture line is instead managed under license by Italian high-end furniture producer Oniro Group, which also manufactures the furniture collections by Roberto Cavalli and Gianfranco Ferré, alongside its own Jumbo Collection line.

Copyright © 2023 FashionNetwork.com All rights reserved.