Apr 8, 2019
Michelle Pfeiffer launches fragrance collection
Apr 8, 2019
Michelle Pfeiffer is putting her stamp on the fragrance industry with a new line of scents that aims to be completely transparent about its ingredients.
The Hollywood star has unveiled Henry Rose, a new perfume brand named after her children, John Henry and Claudia Rose.
"From the beginning, fragrance has been shrouded in mystery," the star wrote on Instagram, announcing her latest project. "Today, we are cracking open the last black box of transparency in personal care. I'm so pleased to introduce @henryrose, a journey I've been on for nearly a decade."
The brand will make its debut with five different genderless scents, dubbed ‘Last Light,' ‘Dark Is Night,' ‘Jake's House,' ‘Torn' and ‘Fog'. The ingredients list for each scent is available for consumers to check online.
The collection is reportedly the first fragrance line to be certified by the Environmental Working Group (EWG) -- it was developed in partnership with Ken Cook, the organization's president and cofounder -- as well as being Cradle to Cradle certified, and featuring bottles made using recycled materials. The status means the line adheres to the EWG Skin Deep Cosmetics Database.
Pfeiffer is the latest in a long line of famous faces making a move on the fragrance industry -- designer Victoria Beckham has hinted that she has plans to launch a perfume, while beauty mogul Huda Kattan released her debut fragrance collection last November.
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