Michael Kors launches first-ever children’s line
Michael Kors announced on Tuesday the launch of its first-ever children’s line, featuring clothing and accessories for girls aged 4 to 14 years old.
Created in partnership with French luxury group Children Worldwide Fashion (CWF), the collection launches with a campaign photographed in Ibiza, off the coast of Spain sharing Michael Kors’ signature cool and comfortable approach to clothes and accessories.
The line will be sold globally through Michael Kors digital flagships; wholesale partners including Galeries Lafayette, Zalando, Ounass and Salam Stores; and through CWF distribution points.
The spring line was inspired by the Michael Michael Kors women’s assortment and includes sport-chic activewear characterized by the iconic MK logo, as well as sleeveless jersey dresses, fleece and floral skirts, and even swimwear. As for accessories, the spring launch offers up a heart-shaped crossbody bag, a charming pink tote and backpacks.
To celebrate the launch, Michael Kors will be hosting events across the globe, featuring kid- friendly activations in destinations including New York, Dubai, Paris and Marbella, Spain.
Looking ahead, later this year, the Michael Kors children’s line is expected to expand to include infant and toddler sizes for girls ages 3M to 3T.
Last month, Capri Holdings Ltd announced the departure of the head of its Michael Kors brand, Joshua Schulman. The news comes as Schulman was set to take over as Capri’s CEO, in September.
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