×
2 420
Fashion Jobs
AESOP
Retail Consultant | Fixed-Term | Part-Time | Brighton
Permanent · Brighton
PRETTYLITTLETHING
Senior Affiliate Marketing Executive
Permanent · MANCHESTER
BOOHOO
Ecommerce Trading Executive
Permanent · MANCHESTER
ESTEE LAUDER
Clinique - Consultant - Brown Thomas, Dublin - 15 Hours - Part-Time, Permanent
Permanent · Dublin
SHISEIDO
Nars Account Manager - Harvey Nichols London (37.5 Hours)
Permanent · London
ESTEE LAUDER
Clinique - Consultant - m&s Newcastle - 15 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTEE LAUDER
jo Malone London - Marketing And Consumer Engagement Director
Permanent · London
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
By
Reuters
Published
Jun 26, 2013
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Menu of hamburger prints and denim ends Milan men's fashion week

By
Reuters
Published
Jun 26, 2013

MILAN, Italy - Top designers presented hamburger prints, coloured jeans and soft interpretations of formal suits to conclude Milan men's fashion week on Tuesday, recognising a new generation of men who dare to be bold and casual.

Knitwear replaced shirts under soft jackets at Giorgio Armani, while Ermanno Scervino dressed models in Swarovski gem-encrusted denim, creating the "upper casual" style which is growing on the back of demand from Asian consumers.

Frankie Morello SS14 | Source: PixelFormula

"The traditional tailored jacket is out of fashion," Giorgio Armani told reporters after showing the spring-summer 2014 collection for his eponymous line.

Fashion house Frankie Morello paired brightly coloured blazers with tracksuit trousers and sweaters emblazoned with pictures of hamburgers and sushi.

"It's really about the younger generation that has no block on what they throw together," said designer Paul Surridge, adding that his collection for Z Zegna drew on parent company Ermenegildo Zegna's sartorial tradition, with an "urban mix".

"But it's not just about age - I'd love it if an 84-year-old rocked up in my garments," Surridge said.

ASIAN DEMAND

In line with the rest of the luxury-goods market, the demand for "upper casual" clothing is driven by customers in Asia, a region the Italian fashion industry increasingly relies on, according to Claudia d'Arpizio, who analyzes the fashion market for management consultancy Bain.

While Europe remains Italian fashion's biggest export market, according to trade body Sistema Moda Italia (SMI), exports to Japan grew 19.8 percent last year, while those to China grew 14.9 percent to around 130 million euros ($169.97 million).

No estimate was available for the number of buyers attending the Milan shows this year, but last week's biannual Pitti Uomo menswear event in Florence hosted 4.6 percent more foreign buyers than in 2012, while the number of Italian buyers was unchanged on the year.

The number of Chinese buyers at the Florence event was up 11 percent from 2012, according to the organiser's website.

Bain's d'Arpizio said the ultra-rich in China preferred to dress casually, a sentiment echoed on Tuesday by Ermanno Scervino.

"I think a man should always be a bit informal, even when he's dressed smartly," the Italian designer told Reuters.

© Thomson Reuters 2022 All rights reserved.