Menswear brand Pretty Green revamps store in Leeds

By

Barbara Santamaria

Published
Sep 26, 2016

Pretty Green, the music-inspired menswear brand launched by Liam Gallagher in 2009, has opened a refurbished store in Leeds’ upmarket shopping area, Victoria Quarter.

The British brand provides classic clothing with a modern twist in 35 locations across the UK and Japan. With the refurbishment, the Leeds store becomes Pretty Green’s largest standalone location.

The store now boasts of 1600 sq ft of retail space split over two floors. The second floor has been re-designed and now incorporates truss rigging lighting, authentic Pretty Green fly-postering and neon signage, uniquely echoing Pretty Green's brand values influenced by its rock 'n' roll heritage.

Ads

The Victoria Leeds store will stock the entire range of Green Label, Black Label, Shoes & Accessories as well as the Hendrix collaboration collection. It will also be the first store to have a new Black Label boutique area on the first floor.

“We are confident our customers will love the new look and feel of our Leeds store and we look forward to exploring further opportunities to expand this new concept across other Pretty Green stores," said Richard Ralph, Pretty Green CEO.

The label’s menswear collections are also available at 120 retailers, as well as online.