Menswear brand BadRhino opens standalone store in Bristol
BadRhino is pushing ahead with its plan to build a standalone presence in the UK with the opening of its fourth store in the last four months.
The brand owned by Yours Clothing has opened a dedicated shop in The Galleries shopping centre in Bristol, where it will be showcasing its wide range of casual men’s fashion with sizes going up to 8XL, as well as the Tall collection.
It joins a mixed line-up of retailers at the shopping centre, including Pep&Co, Peacocks, Jack Wills, The Edinburgh Woollen Mill and Bonmarché. Its parent company Yours Clothing, which specialises in plus-size fashion, has also a store there.
After successfully introducing the BadRhino range in over 50 sister stores, BadRhino has embarked on a growth strategy that includes opening its first standalone stores and grow via stockists such as Asos and Zalando.
The business has already opened menswear stores in Norfolk, Skegness and Peterborough, and is looking to launch another standalone store this year internationally.
The brand’s retail director Karen Luton said: “We look forward to offering an exceptional BadRhino experience to both new and existing customers with our new standalone menswear stores. It is a very exciting time for the business and our newly recruited store teams.”
Colin Lang, centre manager at The Galleries Shopping Centre, Bristol added: “I couldn’t be happier to welcome BadRhino and their team to the centre. They’re men’s fashion range looks brilliant and they will make a great addition to The Galleries retail line-up.”
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