Melanie B. Cox named CEO of Wet Seal

By

Obi Anyanwu

Published
Aug 12, 2015

The Wet Seal announced Monday that it has named Wet Seal board member, Melanie B. Cox, as its Chief Executive Officer. Cox succeeds Ed Thomas who led the company through its transitional period.

 
Gregory L. Segall, Chairman of Wet Seal and CEO of controlling shareholder Versa Capital, stated: “We welcome Melanie Cox to the Wet Seal management team, which she has come to know while working closely with Ed and the Company over the past six months as both a board member and trusted advisor. It also represents an exciting return for Melanie, as she was part of Wet Seal’s merchandising and product development team early in her career. We have worked with Melanie for years and believe strongly in the Wet Seal brand. With all the important changes and achievements in its restructuring over this last year, we expect the business to continue its renewal and flourish under Melanie’s direction.”
 
Cox is a retail veteran with over 25 years of experience. Prior to joining Versa and Wet Seal, Cox held chief merchandising manager positions for Urban Outfitters, Contempo Casuals, which was acquired by Wet Seal, and The Clothestime. She also served as President/CEO of Scoop NYC and served at Gymboree Corp.