Jan 19, 2022
Martha Stewart launches a range of CBD-based cosmetics
Jan 19, 2022
More than a year after launching CBD gummies and capsules, famous American businesswoman Martha Stewart is continuing to bet on the future of the substance with her first body care products based on this cannabis ingredient. Once more in close collaboration with Canopy Growth, the CBD Topicals range is available from today on a dedicated platform.
Whether they're to be ingested or applied to the skin, CBD-based products have been popping up at great speed over the last several months, or even years, in many countries around the world. Whoopi Goldberg is one of the public figures who have already launched their own brand, as well as Martha Stewart who presented her first products -- oils, chewing gum, capsules -- for men, women, and pets back in September 2020.
Now the businesswoman is taking a new step, again in partnership with the specialized group Canopy Growth, with the launch of a body care line, as revealed by the magazine Women's Wear Daily (WWD). For the moment, three products make up this new CBD-based beauty line, focused on well-being, in combination with other active ingredients selected for their multiple benefits.
Available on the Shopcanopy.com, the range currently consists of the CBD Super Strength Cream entirely dedicated to recovery, the CBD Daily De-Stress Cream with stimulating and comforting virtues, and the CBD Sleep Science Cream focused on sleep. The products are offered in several formats.
n an interview with the specialized site, Martha Stewart has already announced that the range will soon be expanded to facial care, and even hair care. "You'll see skin care coming later this year, and very fabulous products I've been using. I've been testing my product now for over a year and it is really efficacious in the best possible way," she explained to WWD.
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