Marquee Brands invests in Hatch, launches Hatch Collective

By

Jennifer Braun

Published
Jan 18, 2023

Luxury maternity brand Hatch announced on Monday the closing of a funding round led by Marquee Brands, giving life to Hatch Collective — one of the largest unified maternity-wear retailers.

As part of the partnership, Hatch’s founder and CEO Ariane Goldman will lead Hatch Collective, which will assume operational responsibility within North America for Motherhood Maternity, A Pea in the Pod and Destination Maternity. Hatch Collective will be a destination for every mother’s needs across channel, category, price point, and during every stage of pregnancy and beyond.

"It’s an honor to have Marquee’s confidence in our ability and expertise to unite these brands under a singular vision to meet the myriad of needs for women at every stage of motherhood,” said Goldman.

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“The deal allows us to gain invaluable operational collaboration, margin gains, better financial relationships, and more customer insights, which will clarify our product and go-to-market strategy to better serve women. I’m thrilled to leverage my perspective as a mother to reconnect our products, across styles, brands, and price points, with our consumers.”

Marquee Brands, a global brand owner, marketer and media company owned by investor funds managed by Neuberger Berman, has a portfolio including Martha Stewart, The BCBG Group, Ben Sherman, Dakine, Sur La Table, Body Glove, Emeril Lagasse, Motherhood Maternity, A Pea in a Pod, Destination Maternity and Bruno Magli.

"The creation of this platform, anchored and operated by Hatch, will triple revenue profitably this year,” said Lindsay Bressler, COO of Hatch Collective. 

“We’ve already identified a multitude of synergies to be realized this year, including distribution and logistics, costing, and customer data. Our focus is on thoughtful, profitable growth across our e-commerce, retail and wholesale channels amidst this uncertain macroeconomic environment.”