×
400
Fashion Jobs
GAP
Assistant Visual Manager - Bluewater
Permanent · Kent
MICHAEL KORS (UK) LIMITED
Ecommerce Operations Manager, Emea
Permanent · London
SHISEIDO
Bareminerals Account Manager - Debenhams, Bury (37.5)
Permanent · BURY SAINT EDMUNDS
SHISEIDO
Bareminerals Business Manager - Debenhams, Liverpool (37.5)
Permanent · Liverpool
SHISEIDO
Bareminerals Account Manager - Debenhams, Ipswich (37.5)
Permanent · Ipswich
SHISEIDO
Shisiedo Group Fragrance Account Manager - John Lewis, Brent Cross (22.5)
Permanent · London
YUGEN
Social Media & Creative Content Intern
Internship · LONDON
GAP
Sales Associate - Canary Wharf (12 Hours)
Permanent · London
GAP
Senior Sales Associate - o2
Permanent · London
GAP
Sales Associate - Canary Wharf (32 Hours)
Permanent · London
GAP
Sales Associate - Edinburgh 2 (12 Hours)
Permanent · Edinburgh
GAP
Operations Associate - Cheshire Oaks (16 Hours)
Permanent · Birkenhead
GAP
Sales Associate - Stratford
Permanent · London
GAP
Floor Manager - Gap k/b Wandsworth
Permanent · London
GAP
Floor Manager - Tunbridge Wells
Permanent · Royal Tunbridge Wells
GAP
Assistant Manager - Hatfield
Permanent · Hatfield
GAP
Sales Associate - Gretna (12 Hours)
Permanent · Gretna Green
GAP
Floor Manager - Gloucester Quays (40 Hours)
Permanent · Gloucester
GAP
Sales Associate - Windsor (16 Hours)
Permanent · Windsor
GAP
Sales Associate - Lowry
Permanent · Salford
GAP
Visual Floor Manager - Wembley (40 Hours)
Permanent · Wembley
GAP
Visual Associate - Lowry
Permanent · Salford

Marquee Brands buys back BCBG Max Azria and BCBGeneration licenses

Published
May 20, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Following Centric Brands’ bankruptcy filing, Marquee Brands has announced that it is taking back control of the BCBG Max Azria and BCBGeneration licenses, as part of its efforts to launch the Marquee-Direct platform.
 

Marquee-Direct is an important part of Marquee's growth plans - Instagram: @bcbgmaxazria


With Marquee-Direct, NYC-based Marquee Brands intends to bring all of its e-commerce operations in house, including all site design and development, merchandising, content creation and customer engagement.
 
In this way, the platform will serve as an important pillar in Marquee’s growth plans and will support scaling by facilitating the addition of new businesses. Brands recently added to Marquee-Direct include Motherhood Maternity and Pea in a Pod, under the Destination Maternity Umbrella, a business which Marquee has since transformed into a primarily DTC operation.

“Taking back the BCBG business and integrating it on to our Marquee-Direct platform with a heightened focus on product and our global partners will no doubt result in profitability that exceeds what could have been achieved through the prior license,” said Jonathan Greller, Marquee’s head of strategy and corporate development, in a release.
 
The company first acquired BCBG Max Azria Group LLC out of bankruptcy in June 2017, with Global Brands securing a licensing agreement for the BCBG Group and taking responsibility for the labels’ wholesale and retail platforms in North America.
 
Global Brands sold a significant portion of its business, including the BCBG Group license, to Differential Brands in 2018, a transaction which resulted in the creation of Centric Brands.
 
Owner of brands including Zac Posen, Hudson, Robert Graham, Swims and Avirex, Centric filed for Chapter 11 bankruptcy in the United States Bankruptcy Court for the Southern District of New York, White Plains Division, on Monday.

Copyright © 2020 FashionNetwork.com All rights reserved.