Marni joins forces with Yoox for capsule collection
After the collaboration with Zalando, Marni has joined forces with Yoox to create an exclusive capsule collection. The Milanese fashion label's hallmark used to be discretion, since for over 20 years Marni functioned without advertising. But now the initiatives designed to increase its visibility are coming thick and fast.
In 2013 OTB, Renzo Rosso's fashion group, acquired a stake in Marni, which became a 100% interest in 2015. Since then Marni has gradually adopted a different strategy, designed to accelerate its expansion.
The recent departure of founder Consuelo Castiglioni marked a new phase for this sophisticated label, renowned for its daring chromatic combinations and prints. Marni currently operates 82 directly owned stores worldwide.
The collaboration with Yoox falls bang on time for aficionados of the style of Consuelo Castiglioni, who will be replaced from the Autumn/Winter 2017-18 by designer Francesco Risso.
The women's ready-to-wear collection devised by the Italian online fashion retailer with Consuelo Castiglioni features several of her signature models, offered in a selection of iconic prints that are classic Marni.
The Marni x Yoox collection is on sale exclusively on the Yoox website, and consists of a wide range of summer and winter items, including dresses, skirts, shirts, blouses, jackets and coats, priced between €110 and €450.
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