×
1 988
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Halifax, Harveys - 15 Hours - Part-Time, Permanent
Permanent · Halifax
ESTÉE LAUDER
Aveda - Account Manager - House of Fraser-White City, London - 30 Hours - Full Time, Permanent
Permanent · London
FOREO
E-Key Account Manager
Permanent · London
FOREO
Marketing Manager
Permanent · London
VF INTERNATIONAL
Warehouse Trainer And Instructor
Permanent · COALVILLE
OUTSIDE THE BOX RECRUITMENT
Account Manager Kidswear
Permanent · LONDON
THE KOOPLES
Regional Manager London
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Digital Marketing And e Commerce Manager
Permanent · LONDON
ESTÉE LAUDER
Estee Lauder - Consumer Campaign Email Marketing Executive
Permanent · London
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
NEW BALANCE
Marketing Director, Emea
Permanent · Warrington
EASTPAK
Credit Controller - French Speaking - Eastpak
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - German Speaking - The North Face
Permanent · CALVERTON
CONFIDENTIAL
Regional Manager London
Permanent · LONDON
ESTÉE LAUDER
la Mer - Business Manager - John Lewis, Cribbs Causeway - 37.5 Hours - Full Time, Permanent
Permanent · Bristol
VF INTERNATIONAL
dc Inventory Control Supervisor
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, Enniskillen - 10 Hours - Part Time, Permanent
Permanent · Enniskillen
SHISEIDO
Account Manager Bareminerals - House of Fraser, Cheltenham
Permanent · Cheltenham
ESTÉE LAUDER
Clinique - Consultant - Browns, Beverley - 12 Hours - Part-Time, Permanent
Permanent · Beverley
ESTÉE LAUDER
Clinique - Consultant - Boots, Metro Gateshead - 16 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Clinique - Consultant - Boots, Derby - 10 Hours - Part-Time - Permanent
Permanent · Derby
ALTRA
Sales Representative
Permanent · LONDON
Published
Aug 13, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Marimekko to restructure as crisis hits it hard

Published
Aug 13, 2020

On the day that Marimekko announced a 20% fall in sales for Q2, the company also said it’s planning to restructure its operations. The company blamed the pandemic and that fact that the “global fashion and specialty retail sector is facing the worst crisis in decades”.


Marimekko



It said that the “pandemic has expedited the transformation of consumers’ purchasing behaviour and intensified structural changes in the sector, such as digitalisation. It has accelerated the shift to digital sales channels among customers — including new customer groups — and this will also influence Marimekko’s distribution channel choices in the future. 

“At the same time, the coronavirus crisis has taken uncertainty over the global economy to a completely new level, and consumers’ increased price sensitivity as a result of recession and growth in surplus inventories due to the pandemic create pressure for profitability for the fashion sector.”

The firm has already been adjusting its retail operations since the spring and now, “to strengthen its long-term competitiveness in the new environment”, it has decided to “initiate consultative negotiations with its personnel in order to reorganise and streamline its operations in Finland based on both production-related and financial reasons. The company has also decided to initiate corresponding processes in its organisations in Scandinavia, North America and Australia”. 

President and CEO Tiina Alahuhta-Kasko said: “To strengthen our future competitiveness, we must make sure that our organisation structure, competencies, job contents and working methods respond in the best possible way to the dramatic transformation. Our strategy has for some time already been leaning on this direction, but now the ongoing changes put increasing pressure on our operations as well.”

The consultation period will include all Marimekko operations in Finland, with the exception of retail store staff and the production personnel at the printing factory in Helsinki. The corresponding processes in Scandinavia, North America and Australia will be run in the same way.

The company said the changes should help it save annual costs of around €1.5 million.

Jobs will be lost but the firm will also look at possible changes to job descriptions, working methods and the organisation of work, as well as possible outsourcing of some functions.

At the end of June 2020, the company had 432 employees and the restructure is focused on 193 of them.

Copyright © 2021 FashionNetwork.com All rights reserved.