×
1 324
Fashion Jobs
ESTÉE LAUDER
Operations Support Manager
Permanent · Petersfield
ESTÉE LAUDER
jo Malone London - Omnichannel Operations Manager
Permanent · London
ESTÉE LAUDER
Multi-Brand - Business Manager, 37.5 Hours - Oxford - John Lewis
Permanent · Oxford
V. F. CORPORATION
Key Account Manager
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots Bath - 28 Hours - Permanent
Permanent · Bath
CONVERSE
Strategic Account Executive
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Covent Garden, London - 20 Hours - Permanent
Permanent · London
SHISEIDO
National Account Manager
Permanent · London
TIMBERLAND
Credit Controller - French Speaking - Timberland
Permanent · CALVERTON
ESTÉE LAUDER
Clinique - Consultant - Boots Donegall, Belfast - 15 Hours - Permanent
Permanent · Belfast
ESTÉE LAUDER
Clinique - Consultant - Boots Sedley Place, London - 10 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Stratford, London - 10 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Durham - 6 Hours - Permanent
Permanent · Durham
ESTÉE LAUDER
Clinique - Consultant - Boots Londonderry - 11 Hours - Permanent
Permanent · Londonderry
ESTÉE LAUDER
Clinique - Consultant - Boots Kensington, London - 22.5 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Donegall, Belfast - 10 Hours - Permanent
Permanent · Belfast
BRAND STABLE LTD
Wholesale Sales Executive
Permanent · LONDON
LAIDBACK LONDON
Digital Marketing Manager
Permanent · HARROW
MARSHALLS
70118-lp Detective
Permanent · Banning
ESTÉE LAUDER
Clinique - Consultant - Boots, Watford - 22.5 Hours - Part Time, Permanent
Permanent · Watford
ESTÉE LAUDER
Tom Ford Beauty - Digital Marketing Executive
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 6 Hours - Permanent
Permanent · Edinburgh
Published
Sep 18, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Marimekko issues improved guidance, but uncertainty remins

Published
Sep 18, 2020

Finnish textiles-to-fashion firm Marimekko on Friday updated its guidance saying net sales will be lower for the full year while comparable operating profit could be at a similar level to last year, but might also be lower.


Marimekko



The less-than-precise guidance reflects ongoing uncertainty as businesses try to figure out how trading will progress for the rest of 2020.

The company withdrew its earlier guidance back in March solely due to the estimated impact of the coronavirus pandemic. And in its interim financial report in August, it said the pandemic would have a significant negative impact on its sales and profitability, but that the situation was changing rapidly.

“Even though there are still major uncertainties related to the exceptional circumstances caused by the pandemic, Marimekko can now better estimate the impacts on its business,” it said Friday.

And while sales (and possibly profits) are expected to be down, this still represents an improvement on what had been foreseen earlier. 

This improved outlook is mainly based on a better-than-expected trend in Finnish retail sales during the summer, an improved wholesale outlook for the rest of the year, as well as higher-than-estimated fixed cost savings during the remainder of the year.

But as mentioned, there are still “significant uncertainties” linked to that outlook.

“The outlook for [our] important domestic market as well as for the group’s total retail sales essentially depends on the trend in customer numbers in retail stores during the rest of the year and whether there will be new major coronavirus infection waves in the fall, which may require temporary closures of [our] own retail stores,” it said. 

It added that its wholesale partners’ and customers’ recovery from the crisis can also “impact their replenishment orders during the remainder of the year and so Marimekko’s full-year outlook as well. Furthermore, the global crisis may affect the operational reliability of the company’s value chain”.

Copyright © 2021 FashionNetwork.com All rights reserved.