Marcolin and Harley-Davidson renew and expand on their eyewear deal
Marcolin and Harley-Davidson are clearly happy with their eyewear partnership as they’ve just announced that it’s been renewed and extended through to the end of 2027.
The eyewear specialist and the motorbikes giant have renewed the licensing agreement for the design, manufacturing, and worldwide distribution of optical frames and sunglasses branded Harley-Davidson. And the contract now also includes performance and protective sunglasses designed for on-the-bike use for the first time.
Besides the manufacturing of Harley-Davidson eyewear for men and women, the two companies are entering the new global product segment that adds an even more rigorously tested safety element to the product line-up.
Marcolin said this new category of sunglasses will include foam linings and removable gaskets and will meet other applicable ANSI safety features such as high velocity and high mass impact.
All of the new and existing pieces will continue to include key elements such as subtle logo integration, motorcycle inspired detailing, and designs influenced by Harley Davidson.
The relationship between the two firms started in 2013 following the Viva International acquisition by Marcolin.
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