Marchon Eyewear names new chief brand officer, product officer

By

Benjamin Fitzgerald

Published
Dec 2, 2022

Marchon Eyewear announced on Thursday the appointment of Gabriele Bonapersona as chief brand officer and Gabriele Cappelli as chief product officer. 

As chief brand officer, Bonapersona will oversee Marchon and Altair’s brand portfolio and their respective brand management teams. With more than 15 years of experience in the eyewear industry, out of which more than 12 spent at Marchon Eyewear, Bonapersona most recently held the role of vice president, European fashion and lifestyle brands.

As chief product officer, Cappelli will lead product design, product management and merchandising teams for Marchon and Altair. Cappelli previously held the position of vice president of global merchandising at Marchon Eyewear. Prior to that, Cappelli was the global product director at GrandVision, a large group of optical retailers.

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Both will become members of Marchon’s global management leadership team.

“We are thrilled to promote within the company,” said Thomas Burkhardt, president of Marchon Eyewear, Inc. “Bonapersona and Cappelli have excelled in their previous roles at Marchon Eyewear and these promotions are well deserved. It also demonstrates the value of our succession planning efforts over the years.”

​The dual appointments will replace Burkhardt’s previous role of senior vice president of global brands, marketing and design for Marchon Eyewear.

Based in ​Melville, New York, Marchon Eyewear is one of the world’s largest manufacturers and distributors of eyewear and sunglasses, ​serving over 80,000 accounts in more than 100 countries.

The company's license portfolio includes Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, MCM, Nautica, Nike, Nine West, Pilgrim, Pure, Salvatore Ferragamo, Skaga, Victoria Beckham and Zeiss.