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Mango premieres third short film with Alma Jodorowsky
Mango has unveiled the third and last chapter of its mini-series Journeys. The last short film stars actress, singer and fashion muse Alma Jodorowsky as she discovers Tokyo.
“Music and acting are my two passions and are what have brought me to Tokyo in search of inspiration. I try to make the most of these moments and discover the lifestyle of the people who live there, which is what most inspires me,” she comments.
As reported by Fashion Network, Mango Journeys is a digital project launched by the brand to communicate its core values of modernity, femininity and positivity through three short films.
Each film stars an inspiring young woman in a journey inspired by aspects of her personality.
The first film launched in September with Camille Rowe as the ambassador of Mango’s modern attitude, while Julia Restoin Roitfeld starred the second short film revealing what femininity means to the brand.
The third and final video explores the concept of positivity with Alma Jodorowsky, who has starred in films such as Blue is the warmest colour and, more recently, Kids in Love alongside Cara Delevingne.
The use of Tokyo as backdrop seems to coincide as the brand has recently inked a deal with Japanese e-tailer Locondo to expand the business in the country.
Founded in 1984 in Barcelona, Mango has grown into an international business with over 2,200 stores in 110 countries. The company, which owns the fashion lines Mango Woman, Man, Kids and Violeta, ended 2015 with sales growth of 15% to 2.3 billion euros.
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