BARCELONA, 14 - The fashion brand Mango has launched online expansion plan to make Internet sales reach 7% of the brand’s global turnover within three years.

Mango - Summer 2010

Online transactions in 2009 reached 11.7 million Euros, up 1% of total group revenue and a rise of 47% from the previous year. The Catalan brand plans to double this figure in 2010.

According to the company, the plan is based on the expansion of multi-brand online stores and other E-commerce platforms such as the newest addition to the Chinese development using Taobao.com, which has more than 190 million subscribers and a turnover of 200,000 million yuan last year.

In addition, it will also make the most of the virtual Mango shops that cover 27 European Union countries and other non-EU states - Andorra Monaco, Norway, among others - and countries like Japan, Canada, United States, and more recently, China and Turkey.

The Catalan brand plans to extend its online presence in Russia this autumn and to reach other Asian countries in late 2010.