Mango celebrates Oxford Street opening
Mango is ramping up support behind the opening of its Oxford Street flagship in London with the Spanish retail giant holding an event at the Serpentine North Gallery. Guests included Julia Restoin Roitfeld, Poppy Delevingne, Raven Smith, Julia Sarr-Jamois, and Pandora Sykes.
The Mango models were also there, including Blanca Miró, Veronika Heilbrunner, Claire Thomson-Jonville, Andrea Faccio and Miguel Carrizo.
The new store has retail space of 1,400sqm and stocks the Woman, Man and Kids lines. It features the new Mediterranean store concept that has already been implemented in the brand’s other international flagship stores.
The company first unveiled the concept earlier this year and the first store to benefit was the flagship in Düsseldorf, Germany.
As well as improving the distribution of the collections and the store layout, the aim of the store is "not only to display the brand’s latest collections, but also become a centre that brings the Mediterranean experience and culture closer to its customers, allowing them to participate in the way of life that characterises Mango, by inviting them to enjoy and be a part of it”.
The opening event also saw the brand’s forthcoming collections on show, including dresses with a focus on shine, fur-effect coats, the use of sequins and fringes, and accents in different shades of green. There were also urban 70s-inspired looks with a colour palette ranging from green to pink, red and brown with a denim base.
The men’s line saw both party and casual collections on show with leather details in trousers and overshirts as well as knitwear and shearling-effect jackets.
During the event, the gallery also exhibited a series of photographs taken for the brand by artist Txema Yeste featuring evocative scenes of a Mediterranean lifestyle.
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