Mamas & Papas launches virtual services to help protect pregnant women

By

Barbara Santamaria

Published
Jun 12, 2020

Nursery retailer Mamas & Papas is offering a new online personal shopping service for pregnant women. It marks an acceleration of plans already in place pre-pandemic as a direct result of the outbreak.

The one-hour appointments will offer customers the chance to get much-needed advice from a team of personal shoppers, giving pregnant women – who are classed as a vulnerable group – a new shopping experience without having to leave the house.

The launch of the new service coincides with the reopening of 16 Mamas & Papas stores across the UK on Monday. This will allow personal shoppers to chat directly to customers over video call straight from the shop floor, providing live demonstrations and inspiration.

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Alex Holt, marketing director at Mamas & Papas, said: “There’s never been a more relevant time to embrace our community and be there for new and expectant parents.

“Customers can chat to a real person, in a real store, and get an instant answer to any questions they have from the comfort and safety of their home. The virtual Personal Shop is a first for the industry and a big step forward for the brand.

“Although we accelerated the launch in response to Covid-19, these digital services will continue beyond the restrictions as they suit the needs of busy parents. Ultimately, it gives parents a different way to engage and shop with us.”

Indeed, virtual shopping services could become more common post-Covid-19. John Lewis was one of the first UK retailers to adapt its in-store services to take them online in April, and Boots is now offering virtual makeup and skincare consultations.